Digital Marketing Diploma

Course description
Master digital marketing and achieve your Professional Diploma in Digital Marketing in just four days, 40% faster than traditional training. You’ll learn a wide range of skills that will help you progress your career in digital marketing

Course outlines

• Key SEO Concepts
• Search Results & Positioning
• Benefits of Search Position
• Mechanics of Search
• On-Page Optimisation
• The SEO Process
• Customer Insights
• Analysis & Review
• Keyword Research & Selection
• Meta Tags
• SEO Site Map
• SEO Webmaster Tools
• Off-Page Optimisation
• Inbound Links & Link Building
• Ranking
• Pay Per Click
• Display Marketing
• Email Marketing
• Social Media Marketing
• Mobile Marketing
• Analytics
• Strategy and Planning

Pay Per Click Marketing

• Key PPC concepts
• Strengths of Pay Per Click
• Keyword Research
• Google PPC
• Research Tools
• Search Campaign Process
• Ad Copy
• Landing Pages
• Targeting
• Budgets
• Scheduling
• Display Networks
• Ad Centre
• Campaign Management
• Conversion Tracking
• Conversion Metrics: CPA, CTR
• Bidding
• Analytics

Email Marketing

• Key Email Marketing Concepts
• Campaign Process
• Online & Offline Data Capture
• Segmentation
• Email Design
• User Behaviour & Characteristics
• Email Copy, Structure, Delivery & Systems
• Scheduling
• Measurement
• Key Terms & Metrics
• Split Testing

Digital Display Advertising

• Key Digital Display Concepts
• Benefits & Challenges of Digital Display
• Running Effective Ads
• Ad Formats & Features
• Campaign Planning
• Creative Formats
• Targeting & Tracking your Campaign
• Optimising the Campaign
• Campaign Budget

Mobile Marketing

• Key Mobile Marketing Concepts
• Trends in Mobile
• Opportunities & Risks
• Mobile Devices
• SMS Content
• SMS Strategy
• Mobile Advertising
• Mobile Apps
• Proximity Marketing
• Bluetooth
• QR Codes
• Implementation
• Examples and case studies
• Online Video Marketing

Web Analytics

• What is Website Analytics?
• Google Analytics explained
• Understanding your KPI’s
• Measuring website traffic
• Setting up goal and event tracking
• Increasing traffic to your web site
• eCommerce
• Real Time Reporting
• Intelligence Reporting

Social Media Marketing

• Key Social Media Concepts
• Social Media Goals
• Setting Goals & Priorities
• Facebook
• Twitter
• LinkedIn
• Google+
• New Social Challenges
• Apps & Plug-ins
• KPI Measures
• Reporting

Planning Your Digital Marketing Campaign

• Key Strategy & Planning Concepts
• Planning
• Situation Analysis
• Information Gathering
• Target Audience
• Setting Objectives
• Appropriate Tools
• Action Plan
• Setting the Budget
• Measurement
• Iteration & Enhancement
• Examples of integrated marketing plans